Marketing systems and lead follow-up in Rhode Island
LaunchPad Collective builds marketing systems for Rhode Island businesses that have outgrown doing it themselves: a console where you see your leads, approve what goes out and read how the week went, and an engine behind it that follows up every lead and does the work. We build it, then a Mission Control team runs it with you every week.
It starts with the pipeline. Somebody searches, finds your listing or your site, fills out a form or calls. What happens in the next hour decides a lot. We build that path first, and everything your marketing produces runs through it.
For the business that has outgrown a few tools and one person's memory.
You have a marketing coordinator, or an owner doing marketing on the side, and an outside specialist or two for ads and search. The tools are all there: a website, a CRM or a Trello board, an email platform, a social scheduler, Google Ads. Nobody's job is to connect them, so leads wait in inboxes and nobody sees the whole week in one place.
Practices, firms, healthcare groups, retailers and restaurant groups tend to land here once they've grown past that point. You don't need a new website for this.
What you get.
- 01
The console
A private page on your own domain with your pipeline, ad spend and cost per lead, email, social and the work waiting on you. You approve or decline right there, and the answer syncs back to the task board.
- 02
Lead follow-up
Every form on your site saves the lead, alerts the person who answers it and creates a card in your pipeline. Follow-ups are scheduled from the same record, so a lead that didn't book gets a second touch instead of going quiet.
- 03
Approvals before anything goes out
Posts, emails and blog drafts are saved as drafts and routed to your approvers. Nothing publishes without a yes.
- 04
The engine
Built around the one number that has to move: consults, booked calls, replies. It might be search content, email journeys, outreach to a list you choose, or ads. Usually it's a mix.
- 05
A weekly digest and a monthly report
Each week: what shipped, what's waiting on you, and how the week scored. Each month: a written report with the numbers pulled from the system itself, nothing estimated.
- 06
The tools you already pay for
We connect what you run today before suggesting anything new. Something Fishy kept WordPress, Trello, Asana, Mailchimp and Metricool.
How it gets built, then run.
- 01
Strategy session
Fifteen minutes, free. Tell us the number that has to move and the tools you run today.
- 02
The map
We follow a lead from the first search to the booked call and write down every place it can stall: the listing, the form, the inbox, the follow-up. You approve the plan for the console and the engine.
- 03
The build
We build the console on your domain and wire the engine into your tools. Nothing goes live until you've tested it with us.
- 04
The run
Each week Mission Control drafts, schedules, follows up and reports, and you approve in the console. We meet on a set day, and a written recap follows with who owns each next step.
- 05
The handover, if you want it
Every system comes with a written map of where each account, workflow and file lives, so your own team can take it over.
Two systems running now.
Something Fishy
An aquarium company in Warwick runs its marketing from one console: the pipeline read live from Trello, ads and cost per lead, all-in spend, email, social and the work waiting on leadership, with a weekly score out of 100. Every website form routes to a Trello card, a tagged email contact and an inbox.
Read the Something Fishy case study
Vista Assessments
A bilingual school psychology practice in Rhode Island has an outreach engine that finds school districts, drafts each email from the owner's own words, and waits in his portal until he approves it. Follow-ups are scheduled two weeks out from the same record.
Read the Vista Assessments case studyNeither case study claims a revenue result yet. We publish before-and-after numbers only when the client approves them.
Where we work.
We're based in Johnston and work with businesses across Rhode Island, from Providence and Pawtucket to Warwick, Cranston and East Greenwich. The console and the engine run online, so the business doesn't have to be next door; Something Fishy serves Rhode Island, Massachusetts and Connecticut from Warwick. When the work needs a visit, we're close.
Frequently asked questions
Who sets up marketing systems and lead follow-up for businesses in Rhode Island?
LaunchPad Collective, a Rhode Island company based in Johnston, builds marketing systems for businesses that have outgrown doing it themselves. Each one is a console where you see leads and approve work, plus an engine that follows up every lead, and a Mission Control team runs it with you after the build.
What is a marketing console?
A private page where you see your marketing on one screen and decide what goes out. It shows the pipeline, ad spend and cost per lead, email, social and the work waiting on you, and lets you approve or decline it there.
Do we have to replace the tools we already use?
Usually not. We connect what you already pay for first. Something Fishy kept its WordPress site, Trello, Asana, Mailchimp and Metricool, and the console reads from them.
Does anything go out without our approval?
No. Posts and emails are saved as drafts and routed to your approvers, and outreach waits in your queue until you say yes.
Do we need a new website first?
No. If your site has a form and a phone number, we can build the follow-up behind it. If the site itself is losing people, we'll say so and show you where.
How is a marketing system priced?
It depends on the console and engine you need, so we scope it in a strategy session instead of publishing a number. A build comes first, then a monthly run if you want us to operate it with you.
Is AI involved?
In some of the drafting. Captions and blog drafts are written with AI assistance against your written voice rules, then edited by a person, and nothing publishes without your yes.
Bring the number that has to move.
Book a strategy session. Tell us where leads come from today, which tools you run, and what a good month looks like. We'll show you where the path leaks and what we'd build around it.